CTO and Co-founder · uRoof
I build design organizations that scale. Through systems, teams, and operating models, I drive measurable efficiency and cross-functional cohesion.
CTO and co-founder of uRoof. Previously Head of Product Design at Hilton Grand Vacations, Headless UI and Design Systems at Gap Inc., and Design Ops at The Home Depot. Work spans product, systems, and the operating model required to ship them.
Impact
$1.3M
First-year savings from simplifying Home Depot freight receiving on mobile — a 30-screen workflow reduced to 3.
35% / 15%
Increase in customer sales tickets and speed to market after standing up a responsive design system for Home Depot’s customer-facing properties.
13 → 300
Foundational processes for Enterprise UX as the org scaled, including onboarding, critique, and reusable prototype libraries. Grew my own team 400%, from 2 to 8.
Selected work
Gap Inc. — Headless UI
Multi-brand system across Gap, Banana Republic, Athleta, and Old Navy. Average 15% lift in experience metrics.
Home Depot — Stencil
Customer-facing design system. 35% sales-ticket lift, 15% faster design and development.
