Denise Parrish
UX Leader
UX leader and strategist; driving user-centered innovation.
My goal and passion is improving experiences along every touch-point of the end user’s journey.
I’m experienced in building and managing high-performing, cohesive design teams by leading, developing, and training. I support a culture of collaboration, creativity, and innovation.
I have a firm understanding of conceptualizing, creating, and implementing cross-platform design systems and technical frameworks.
I attended both Salem State and UMass Dartmouth with a concentration in Fine Arts. After moving to Florida, I earned my Bachelor’s Degree in Business Management from University of Phoenix. With over 15 years’ experience creating and conceptualizing all aspects of media, I’m an award-winning artist, graphic designer, illustrator, UX Designer and Developer.
Currently, I am a Sr UX Manager at Gap, where I oversee the Headless UI and Design Systems team. My core competencies include design systems, web design, user experience design, design operations, leadership, strategy, innovation, collaboration, and creativity.
In my previous role as a UX Manager at The Home Depot, I led and supported a team of talented UX designers and developers who created and implemented user-centric solutions for the company’s online platforms and applications. I successfully delivered multiple projects that enhanced the customer experience, reduced the workforce time, and increased the user retention rate. I also contributed to the creation, adoption, and maintenance of the new Home Depot Design System: Stencil. My mission is to drive customer-centered innovation and improve the end user’s journey along every touch point.
Success Metric Highlights
- Developed the foundational processes of the Enterprise UX Team as it grew from a group of 13 designers to well over 300 individuals, including onboarding new associates, creating reusable resource libraries for prototyping, and developing a design critique process.
- Achieved 400% growth of my team from 2 to 8 direct reports by proving out the cost-saving benefits of improving efficiencies for the online organization.
- Am leading the development and implementation of a new responsive and scalable design system for all customer-facing online properties, which led to a 35% increase in customer sales tickets and a 15% increase in speed to market for development and design.
- Developed a strategy for governance that increased adoption of Figma as the company’s design tool, using case studies, research, and organizational skills.
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Managed licensing, training, procurement, security reviews, documentation, socialization, tactical planning, and ongoing evaluations of the toolset, while maintaining vendor relationships.Led the development of the upgraded multi-million dollar Self-Checkout project solution, which resulted in industry-wide praise and can be seen and used in stores across the country.
- Simplified the Home Depot Receiving Process via the mobile app, which resulted in a reduction of workforce time that translated into over $1.3 million in first-year savings.
- Led the development of a global training and gamification app for Home Depot Associates to provide additional on-the-job training.
Case Studies
Career
Awards
- 2016 - Top 20 Finalist BBC America Poster Contest
- 2015 - Featured Artwork in IDW Comic Book Orphan Black
- 2009- SpiceWorks Poster Contest Grand Prize Winner
