My goal and passion is improving experiences along every touch-point of the end user’s journey.

I’m experienced in building and managing high-performing, cohesive design teams by leading, developing, and training. I  support a culture of collaboration, creativity, and innovation. 

I have a firm understanding of conceptualizing, creating, and implementing cross-platform design systems and technical frameworks.

I attended both Salem State and UMass Dartmouth with a concentration in Fine Arts. After moving to Florida, I earned my Bachelor’s Degree in Business Management from University of Phoenix. With over 15 years’ experience creating and conceptualizing all aspects of media, I’m an award-winning artist, graphic designer, illustrator, UX Designer and Developer.

Most recently, I worked as Sr UX Manager at Gap, where I oversaw the Headless UI and Design Systems team. My core focus was design systems execution and strategy with the intent to create a flexible system for all Gap properties. My experience in design systems, web design, user experience design, design operations, leadership, strategy, innovation, collaboration, and creativity informed my day to day.

In a previous role as a UX Manager at The Home Depot, I led and supported a team of talented UX designers and developers who created and implemented user-centric solutions for the company’s online platforms and applications. I successfully delivered multiple projects that enhanced the customer experience, reduced the workforce time, and increased the user retention rate. I also contributed to the creation, adoption, and maintenance of the new Home Depot Design System: Stencil. My mission is to drive customer-centered innovation and improve the end user’s journey along every touch point. 

Success Metric Highlights​

• Developed the foundational processes of the Enterprise UX Team as it grew from a group of 13 designers to well over 300 individuals, including onboarding new associates, creating reusable resource libraries for prototyping, and developing a design critique process.
• Achieved 400% growth of my team from 2 to 8 direct reports by proving out the cost-saving benefits of improving efficiencies for the online organization.
• Am leading the development and implementation of a new responsive and scalable design system for all customer-facing online properties, which led to a 35% increase in customer sales tickets and a 15% increase in speed to market for development and design.
• Developed a strategy for governance that increased adoption of Figma as the company’s design tool, using case studies, research, and organizational skills.
• Managed licensing, training, procurement, security reviews, documentation, socialization, tactical planning, and ongoing evaluations of the toolset, while maintaining vendor relationships.
• Led the development of the upgraded multi-million dollar Self-Checkout project solution, which resulted in industry-wide praise and can be seen and used in stores across the country.
• Simplified the Home Depot Receiving Process via the mobile app, which resulted in a reduction of workforce time that translated into over $1.3 million in first-year savings.
• Led the development of a global training and gamification app for Home Depot Associates to provide additional on-the-job training.

© Copyright 2026 Denise Parrish